I want what you have; I want to do it better; and I want you to fail

Within the Ten Commandments, there is one in particular that focuses on our thoughts. And that commandment says this: “Do not covet.”

Depending on whom you ask, this may or may not be one of the richer and philosophically deep commandments among the bunch. Not as straightforward as “do not murder” but just as thought-provoking as “you shall have no other gods before me”, I’d argue. Those three little words give us some major insight into our thought life. How we interpret other people’s successes. How we measure ourselves against our neighbors. How we relish the thought of usurping another’s ideas and then watching as they fall.

If there’s one thing social media has taught me, it’s that looks can be deceiving. A person may tout their perfect relationship one day only to break up horribly the next. Tis a fickle place, the Internet. But, when applied to online entrepreneurship – like, self-publishing – the journey to start a following can be demoralizing. Especially when you are witness to all the other success stories that are out there.

Such becomes the tendency to compromise ourselves. Throwing money at fruitless ventures. Or adopting habits that don’t work for us. I can attest to buying business cards that didn’t make much sense for me to do so.

These are the pitfalls to avoid. But, even as I type this, I understand the difficulty in doing just that. Because we are always comparing, sizing up, and measuring ourselves by the ones we wish we could be like. I have found during my own journey that one needs to establish a healthy balance of. And even more importantly, establish a mindset that doesn’t revolve around getting everything that think is necessary.

Rather, seeing what others might desire and then trying to help them achieve it. More on that in this week’s episode.