Post-Showcase, After Thoughts

Last Saturday, I was fortunate to be a participant in Cleveland’s Indie Author Showcase, as hosted by the Cuyahoga County Public Library. It’s the second showcase I’ve been to and was really a great experience. I took some photos, had plenty of visitors, and handed out lots of info on my latest works. It was a blessing, but also an opportunity to learn some things. For example, I had no idea you could fit so many writers in the same room (45 to be exact). The initial atmosphere felt like swimming in a shark tank. Thankfully, we all came out unscathed. And with some renewed faith in playing nice with one another, I’m sure.

From a business perspective, having something to give out – like a brochure – was key. This may seem like a no-brainer, but when you’ve got books on your table, the thought of handing anything else out may feel like overkill. However, I’ve been to several trade shows. And I know that unless someone walks away with something in hand now, they aren’t going to remember you later. Doesn’t matter how intriguing you were, people need something tangible to hold onto. Especially if they’re seeing your product for the first time. I am glad to know I was prepared in that respect. And lastly, it doesn’t hurt to have friends come out and see your table (as evidenced by the candid below). These guys gave me some insights and ideas prior to the event too. That was invaluable – thank you again.

Thanks to my fellow scribes, Paul and Immanuel, for coming out last Saturday.

Thanks to my fellow scribes, Paul and Immanuel, for coming out last Saturday.

How to improve? More presentation and pricing. I had an adequate display, but found myself talking price quite a bit. Thankfully, my ebooks are relatively cheap – under $5 at the moment – but as my wife suggested, a pricing chart would be helpful for next time. And of course, have something in paperback. Currently, my work is all digital. I was the only person at the conference permitted who only had ebooks available (much thanks to the Library staff for letting me twist your arm and have me. I trust your elbows and shoulders are healing nicely). Their compliance was great, but after looking around and seeing the majority of tables packed with paperback and hardcovers, the answer was obvious: I should do the same. More on that as the year rolls forward.

For now, it’s an onward march for name recognition – and reviews. If you happen to read any of my work, then please leave a review when you finish reading. I encourage feedback for a couple reasons. For one,  if you’re willing to pay for it and read it, then I’d hope you’d be willing to leave some closing thoughts. Granted, no news can be good news – as people are more apt to share opinions when they feel jaded – but a good review can go a long way for the author. Thanks to those who have all ready! But, that leads me into my second reason: readership. I get emails, texts, comments from folks who read my stuff on a semi-consistent basis and though I appreciate it greatly, I want to encourage those same people to leave their thoughts on Amazon, my blog, or anywhere they can. Truly, the support goes a long way; reaching further than just a bank account, I assure you.

There are some other thoughts I have on the showcase, but these were my initial decompressions. I’ll save the others for another post. Overall, it’s always encouraging to “get out of the think tank” and share your story with others. That was a major highlight last Saturday. As was having my wife help explain my work to others. Kudos to the Mrs. for being such a big help.

Finally, I’ll leave this post with my favorite question from readers who approached me: “So what’s your dilemma anyway?” (in reference to The Scientist’s Dilemma story). I had fun with that one, but another guy went so far as to ask me if I was formerly an astrophysicist. If only! I regretfully had to say, ‘not yet.’ That seemed like the most appropriate response.

 

Comments

  1. I applaud your courage for going, JC, and as an indie writer, appreciate your helpful comments here. 🙂

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