My website, the graveyard

I’ve been in the midst of a website reboot for some time now. I hate this whole idea of “branding for the sake of branding” so I’m choosing to think that my situation is wholly different than the next person. There’s definitely a need to differentiate one’s self, but my time is often too limited to give my webpage much thought. I have a blog, I write in it often, and I keep myself updated on all the things I need to be doing. However, I found myself truly convicted by the drabness of my website earlier this week. Several times over, actually. And that was no fun whatsoever.

To paint a picture – one of the perks of my part-time job is the events. Alpha, my employer, had one this weekend that hosted 1,400 people here in Cleveland. It was excellent. A sold out crowd came to see Fernando Ortega perform at Grace Church. I even got to hang a bit with the performer, Fernando himself, so that was cool. But in addition to all that, I made contact with several people I’ve never met before. And we had conversations about life outside of my part-time / not-so-part-time work with Alpha. That means, having a conversation about my writing life. Which then leads to that pinnacle question nearly every blogger / writer is dying to be asked: “What’s your website address and how do I read some of your stuff?” I was shocked how many times this came up, but I was disappointed with how many times I backpedaled on myself, immediately thinking of ways to defend the visual mediocrity of my webpage.

Ugh.

So that’s what brings me here. I took a long look at my blog earlier today and I’ve come to the conclusion that it needs a bit of a makeover. When and how I’ll do this, I’m sorting through, but I understand the need for an artistic upgrade. Killing off the drab gray could be a start, perhaps? Or maybe some pictures or new categories? I’m learning much in this realm of social media but I’m grateful to have accumulated what I already have to this point. What is clear to me, though, is the requirement of a better presentation. As much as I believe the writer’s content as his greatest contribution, there is something to be said for a sexy-looking homepage. One that’s devoid of the “usual” aesthetics, but still pleasing on the eyes.

I’m not worried though. There are plenty of stokes in the fire on that front so it’s exciting more so than it is intimidating.

More to come on that later.

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